Tencent Medipedia Anatomy Atlas

✨ Graphic Design ✨ Illustration

Client: Tencent

Year: 2019-2022

Tencent, one of the world’s largest tech companies, embarked on a groundbreaking initiative in 2019 to enhance public health education in China. The result was Tencent Medipedia, a multi-platform application boasting hundreds of thousands of entries covering diseases, symptoms, medications, surgeries, anatomy, and more. Recognizing the need for engaging and educational visuals, Tencent sought our collaboration to create a comprehensive anatomy atlas as part of Medipedia’s content.

Our task was to develop a robust anatomy atlas collection aligning with Tencent Medipedia’s diverse entries. Despite facing challenges, including a tight deadline and the necessity for uniqueness in each of the medical illustrations, our team rose to the occasion. The accurate depiction of the anatomy involved in each illustration calls for extensive research and meticulous attention to detail. A high artistic standard was also set in place in ortoder to achieve visually impactful images.

Scroll further to discover how we helped Tencent create medical illustrations for their Medipedia application.

Internal Organs

image of uterus and fallopian tube
nasal cavity anatomy
Medical illustration of foot bone anatomy
Image of breast anatomy by BioHues Digital
details of anatomical illustration eye anatomy uterus heart

The project kicked off with strategic planning, where we grouped topics into similar categories to maximize research efficiency. Leveraging 3D models as a foundation, we employed software like Zbrush to add intricate details before advancing to the final production stage.

Muscular System

medical illustration medical poster of the mitral valve and the heart anatomy
Medical illustration of foot bone and calcaneus anatomy
skull anatomy ethmoid bone
skull anatomy ethmoid bone

Skeletal System

Medical illustration of foot bone and calcaneus anatomy
Medical illustration of foot bone anatomy
skull anatomy ethmoid bone
image of eye anatomy
human skull anatomy

Despite the demanding timeline and need for unique illustrations, our team delivered over 150 highly detailed anatomical illustrations. The resulting collection not only met the stringent artistic standards but also proved to be a valuable addition to Tencent Medipedia, seamlessly blending education values with visual appeal.

Process

human skull anatomy
1. 3D model set-up (lighting, composition, cross-section)
human skull anatomy
2. Colour palette testing and rough render
human skull anatomy
3. Detailed colour and texture
human skull anatomy
Initial sketch with labels and accuracy checks
human skull anatomy
3D models with detailed pained in using Zbrush

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