Tencent Medipedia Anatomy Atlas
✨ Graphic Design ✨ Illustration
Client: Tencent
Year: 2019-2022
Tencent, one of the world’s largest tech companies, embarked on a groundbreaking initiative in 2019 to enhance public health education in China. The result was Tencent Medipedia, a multi-platform application boasting hundreds of thousands of entries covering diseases, symptoms, medications, surgeries, anatomy, and more. Recognizing the need for engaging and educational visuals, Tencent sought our collaboration to create a comprehensive anatomy atlas as part of Medipedia’s content.
Our task was to develop a robust anatomy atlas collection aligning with Tencent Medipedia’s diverse entries. Despite facing challenges, including a tight deadline and the necessity for uniqueness in each of the medical illustrations, our team rose to the occasion. The accurate depiction of the anatomy involved in each illustration calls for extensive research and meticulous attention to detail. A high artistic standard was also set in place in ortoder to achieve visually impactful images.
Scroll further to discover how we helped Tencent create medical illustrations for their Medipedia application.
Internal Organs
The project kicked off with strategic planning, where we grouped topics into similar categories to maximize research efficiency. Leveraging 3D models as a foundation, we employed software like Zbrush to add intricate details before advancing to the final production stage.
Muscular System
Skeletal System
Despite the demanding timeline and need for unique illustrations, our team delivered over 150 highly detailed anatomical illustrations. The resulting collection not only met the stringent artistic standards but also proved to be a valuable addition to Tencent Medipedia, seamlessly blending education values with visual appeal.
Process
1. 3D model set-up (lighting, composition, cross-section)
2. Colour palette testing and rough render
3. Detailed colour and texture
Initial sketch with labels and accuracy checks
3D models with detailed pained in using Zbrush
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